mydear
Prachaya Sorntim Bangkok · Thailand Creator profile · September 2026
Fitness & lifestyle creator

@mydear.sss

Dear

Bangkok-based creator publishing short-form video in Thai to 223,000 verified Instagram followers, with a further 215,000 across Facebook, TikTok and Threads. Her work covers training, recovery and everyday Bangkok life, delivered direct to camera with a comedic edge. The audience is led by Thailand, with a secondary following across Indonesia, Malaysia, Taiwan and Vietnam.

Dear training in a Bangkok gym
223K
Instagram followers · verified
4.95M
Views · last 90 days
1.42M
Accounts reached · 90 days
80%
Views from non-followers
Reach

Reach in the last 90 days.

Figures are taken from Instagram Insights for the 90 days to September 2026. Four fifths of the views came from accounts that do not follow her, so the account reaches well beyond its own following.

4.95M
views across Reels, Stories and feed posts.
1.42M
separate accounts reached.
80%
of those views came from people who do not follow her.
401K
interactions: likes, comments, shares and saves.
18,064
net new followers over the same period.
4.3M
of the views came from Reels, with Stories at 330K and feed posts at 320K.

Her nine strongest Reels, last 180 days.

Ninth 180K
390K Fifth
Third 800K
1.7M Highest
10K 100K 1M
1.7MHighest
1.2MSecond
800KThird
390KFifth
180KNinth

The full nine: 1.7M, 1.2M, 800K, 480K, 390K, 330K, 260K, 190K and 180K views. Figures are creator-reported from Instagram Insights, September 2026.

Audience

Who follows her.

Followers
223,000 on Instagram, verified account
Other platforms
Facebook 100,000. TikTok 63,000. Threads 52,100.
Age
74.7% aged 25 to 44. 25 to 34 at 37.6%, 35 to 44 at 37.1%, 45 to 54 at 15.5%.
Countries
Thailand 58.7%, Indonesia 10.9%, Malaysia 7.1%, Taiwan 3.5%, Vietnam 2.4%
Cities
Bangkok 20.0%, then Singapore, Jakarta, Hong Kong and Kuala Lumpur
Story reach
Approximately 330,000 Story views across the last 90 days
Full report
Gender, per-Reel viewer breakdowns and platform-by-platform data available on request
Active hours
18:00 to 21:00 Thailand time. Friday and Saturday strongest.
Language
Thai. English on request.

A Thailand-led audience of working-age adults, three quarters of it aged 25 to 44, with a secondary following across Indonesia, Malaysia, Taiwan and Vietnam. Four fifths of the people who see her content are not followers, so the reach behaves like distribution rather than a mailing list. The full audience report, including gender splits by post, goes to any brand that asks.

Content

What she makes.

Personality-led short video in Thai, delivered direct to camera and usually funny: training, recovery, food, travel and Bangkok life. Her largest Reels are the ones where she talks straight at the lens about something everyone recognises, which is why the reach travels so far past her own following. Brand integrations work best inside that format, carried by the story rather than presented separately.

Dear in an ice bath
Categories

Where she fits.

Training, recovery and Bangkok wellness culture are already the settings of her content. The strongest fit is with services, where one decision is worth a long customer relationship rather than a single sale. Products work on the same terms: things she uses.

Gyms & studios Fitness memberships & apps Classes & training Recovery, sauna & ice bath Wellness & spa Travel & hospitality Restaurants & cafes Sportswear & footwear Hydration & sports nutrition
Working together

Ways to work together.

01

Creative licensing

Licence her content for use as paid-social creative, targeted at an audience of your choosing.

Independent of her follower base. Usage period and territory agreed per piece.
02

Campaign

A dedicated Reel with supporting Stories, produced in Thai in her own format. Priced as a flat fee, cost per acquisition, or a combination.

Usage rights, whitelisting and category exclusivity quoted separately.
03

Ambassador

A monthly retainer with a fixed content commitment over a season or longer.

For brands building a presence in the Thai and Southeast Asian fitness market.

A paid-media test can be run first, with click and conversion data shared before any fee is agreed.

Enquiries
Rate card, audience report and Story reach data available on request.
Representation Luke Lawson
Instagram @mydear.sss
Based Bangkok, Thailand
mydear · Dear · Bangkok Figures from Instagram Insights, September 2026